The famous Chinese proverb, “A picture is worth a thousand words” has been used to describe the conveyed message behind an image for centries.
Do you agree with it?
Before you respond— have you ever thought about the number of words needed to describe a video? What about a presentation? How about a GIF?
With high technology more advanced than ever, when it comes to stimulating the online growth and engagement of your business, pictures are now not the only way to showcase content.
It’s all about visual content marketing.
Small Business Rainmaker defines visual content marketing as:
… the creation of educational or entertainment material that attracts a clearly defined target audience and appeals primarily to the sense of sight, with the ultimate intent of converting them to customers.
Easily put, this content is appealing to the eye, supports the product and service of a company, and grabs the attention of a specific audience.
Now that you are aware of imagery in marketing, in this post, we will provide you with the secrets used to brand and promote companies with visual marketing strategies.
Need help crafting engaging content for your business? Get started with J.D. Scribes!
Let’s Get Visual!
- Provide high-quality photos with your digital content to engage with your audience
It’s no question that, when using social media such as Facebook and Twitter, or any online outlet for that matter, graphics are key. Content is good, but it is not intriguing until vivid photos are involved. Studies have proven articles with images get 94% more views than those without. A great way to capture alluring photos is through photo-sharing sites such as Pexels and Unsplash. To create your own high- quality photos you can use your personal camera or smartphone.
- Bring the action to your content by adding a video.
Videos are a great way to connect with your audience while enhancing your business. Various ways you can showcase videos is to “Go Live” on social media platforms such as Facebook, Instagram, Periscope, and Youtube. Webinars are also a great way to share “how-to” information with your audience.
- Add active photos to your content to show how you are involved with your business.
Sharing an action photo of you working on your business is an excellent way to showcase visual marketing in your business. Your audience and potential clients will be inspired by the work you put out not only by what you write in your content but what you show.
- Structure your content to be easy to read and reader-friendly.
It’s time to get in Formation. You must admit reading content that is too small can be a strain to your eyes and making the content too big does not make things better. A great way to see how your audience reads your content, whether that be from their mobile device or computer, is through Google Analytics.
By using this tool it lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
- Grab readers’ attention to your content through automatic presentations and slideshows.
Slideshows and presentations are very versatile great to use on blog posts, landing pages, and social media. It allows you to promote what your business offers, it shows helpful hints and it allows your audience to share with others.
- Try something new by adding quotes to entertainment and empower your audience.
Encourage your audience with images of quotes. Make them life GIFs or Memes. You can create your own by using tools such as Canva or PikWizard with photos you currently have or free stock photos.
So, now that you’ve seen seven realistic ways to boost your content marketing with images its time to get started!
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