When marketing your small business to the masses, having a solid team behind you is more important than ever. You probably already have a solid team behind you consisting of designers, writers, ad specialists, and more backing you, but there’s one key person you might be missing: an editor. Here are a few reasons why an editor is a must-have on your marketing team.
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Editors Catch Errors Ahead Of Time
We’ve all seen it: a social media post or caption is released with a spelling error, punctuation issue, or just a vague message. With an editor on your team, these mistakes can be caught and corrected before they are published, saving your team and your business from potential embarrassment.
Editors Improve Content Readability
The last thing businesses should want to do is find themselves creating content that their customers are interested in. A proper editor will be able to provide a fresh perspective and help make your content more readable and engaging. They can also make suggestions relating to sentence structure, tone, and formatting to ensure your content – blogs, emails, social media captions, and more – is easy to read and holds the reader’s attention.
Editors Ensure Accuracy
An editor can help ensure that all content is factually correct and up to date. This is especially important for brands creating content that is intended to inform or educate their audience. Just imagine the backlash you’d get if you accidentally posted the wrong date of an upcoming event, or used an incorrect statistic or date – you don’t want those problems! Having an editor on your team keeps these problems at bay and keeps your credibility intact.
Editors Do Their Part(So Everyone Else Can Do Theirs)
A strong team comprises people who use their strengths to the advantage of the entire group. Adding an editor allows the other members of your marketing team to focus on their areas of expertise so everyone can work together to produce great results for your business.
Final Thoughts
Editors are invaluable to a marketing team, especially when it comes to written copy. Help your team be more productive and help your clients present their best selves to the public by considering adding an editor to your team!
J.D. Scribes would be more than happy to assist your marketing team – reach out to us for an obligation-free quote! Or, check out our other services!
