7 Greatest Email Marketing Services For Small Businesses (2020)

Are you interested in connecting with your clients?

Would you like to engage with them on a deeper level, but unsure how to do so? 

We have the perfect solution!

Email marketing.

Yes, you’ve read right–email marketing. 

Email marketing is known as one of the most cost-effective marketing tools for businesses of all kinds from start-up companies to businesses on a massive scale.

Not only is it easy to manage, but it gives you full control and allows you to increase a trust value with your customers.

Although social media is another way to connect with your audience, when Facebook crashes or Instagram has IT issues, email marketing has your back  it allows you to take control of your business. In fact, according to data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention.

So,have we convinced you yet? 

Now we will admit, choosing the proper email marketing service for your business can be a challenge, but that’s why we’re here to help. 

Below are, in no particular order, seven of the most popular email marketing service providers and vital information for each to help you discover which email marketing service is best for you.

Email marketing doesn’t have to be a burden. Contact J.D. Scribes to get started!

1.MailerLite 

MailerLite is one of the most trusted email marketing services in the world.  

Their platform is simple, straightforward and easy to use, especially for small businesses that may not have a large list of subscribers. 

With Mailerlite, you can easily create workflows, landing pages, and focus on essentials that matter. 

This email marketing service is for you if:

You have a startup business, you’re a blogger, or a freelancer.

Price range:

1-1,000 subscribers and 12,000 emails: Free

1-1,000 subscribers and unlimited emails : $10 per month

1,001-2,500 subscribers: $15 per month

2,501-5,000 subscribers: $30 per month

5,001-10,000 subscribers: $50 per month

2. SendinBlue

While many email marketing companies’ target audiences are designed for large corporations and come with hefty price tags, Sendinblue is one-of- a kind.It serves small and medium-sized businesses and provides ways for their clients to manage email campaigns, send text messages, and save time with  automation.

This email marketing service is for you if:

You send a ton of emails, you’re interested in customer relationship management or you’re interested in marketing automation software. 

Price range:

Limited free plan: Unlimited Subscribers and 300 emails per day

Lite plan: $25 per month: Unlimited Subscribers and Unlimited emails per day

Essential plan: $39 per month:Unlimited Subscribers and Unlimited emails per day, No logo on emails

Premium plan: $66 per month: Unlimited Subscribers and Unlimited emails per day, No logo on emails and Access to advanced automation features

3. Mailchimp 

Mailchimp is one of the most popular and well-known email marketing services primarily because of its forever free email marketing plan.

The free plan allows you to have up to 2,000 subscribers and send up to 10,000 emails per month. Once you’ve exceeded these numbers you’ll want to upgrade to the Essentials, Standard or Premium plan.  .

This email marketing service is for you if:

You will need a built-in CRM system or own a nonprofit, commerce, or blogging business.

Price range:

Free plan: It’s free forever

Essentials plan: Plans start at $9.99 per month

Standard plan: Plans start at $14.99 per month

Premium plan: Plans start at $299 per month

4. Constant Contact 

Randy Parker founded Constant Contact in 1995. It was then when he envisioned an online marketing tool that would help small businesses, nonprofits, and individuals reach a wider audience without breaking their marketing budget. Today, Constant Contact is one of the largest growing email marketing services in the world with an easy to use email marketing service.

This email marketing service is for you if:

You are a small business owner, host a lot of events in your business, or you need a marketing tool that does much more than just email marketing.

Price range:

Constant Contact offers  two plans to choose from. Each of these plans breaks down into pricing levels based upon a number of contacts.

Email Plan:

0-500 subscribers: $20 per month

501-2,500 subscribers: $45 per month

2,501-5,000 subscribers: $65 per month

5,001-10,000 subscribers: $95 per month

Email Plus Plan:

0-500 subscribers: $45 per month

501-2,500 subscribers: $70 per month

2,501-5,000 subscribers: $95 per month

For both types of plans, you’ll get a 10% discount if you prepay for 6 months, or 15% if you pre-pay for 12 months.

5. ConvertKit

ConvertKit is one of the newer email marketing service systems on the block. Launched in 2013, their mission is to help creators earn a living online. Convertkit is best for professional bloggers and info-product creators.

This email marketing service is for you if:

You are an individual who doesn’t mind spending a little more money for email marketing, you’re looking for a laser-focused targeting system, or if you are more likely to send mostly text-based emails.

Price range:

0-1K subscribers: $29 per month

1K-3K subscribers: $49 per month

3k-5k subscribers: $79 per month

5k+ subscribers: Custom pricing

6. ActiveCampaign

ActiveCampaign is another popular email marketing service. It’s easy to use and  small business friendly. Their mission is to provide consumers with the tools needed to save time, connect with customers, and grow.

This email marketing service is for you if:

You are a small business owner who would like to grow your business and make a meaningful connection and engagement with your customers through multi-channel marketing, need built-in CRM, or are seriously looking for a high-powered automated marketing tool.

Price range:

Lite plan:

Up to 500 subscribers: $15 per month

Up to 1,000 subscribers: $29 per month

Up to 2,500 subscribers: $49 per month

Up to 5,000 subscribers: $89 per month

Up to 10,000 subscribers: $139 per month

Plus plan:

Up to 1,000 subscribers: $70 per month

Up to 2,500 subscribers: $125 per month

Up to 5,000 subscribers: $169 per month

Up to 10,000 subscribers: $249 per month

Up to 25,000 subscribers: $399 per month

Up to 50,000+ subscribers: Get a custom quote

Professional plan:

Up to 2,500 subscribers: $159 per month

Up to 5,000 subscribers: $239 per month

Up to 10,000 subscribers: $349 per month

Enterprise plan:

Up to 2,500 subscribers: $279 per month

Up to 5,000 subscribers: $449 per month

Up to 10,000 subscribers: $499 per month

7. Get Response

Get Response is one of the world’s easiest email marketing platforms, now available in 27 different languages. The company operates globally with offices in Poland, the U.S., Canada, Malaysia, and Russia with more than 300 passionate professionals on board. Alongside their email marketing strategies, their tools are designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI.

This email marketing service is for you if:

If you’re an entrepreneur who wants to build a targeted subscriber list and send high-impact newsletters, video emails, and follow-up campaigns to boost your overall inbound marketing efforts. 

Price range:

Basic plan:

Up to 1,000 subscribers: $15 per month

Up to 2,500 subscribers: $25 per month

Up to 5,000 subscribers: $45 per month

Up to 10,000 subscribers: $65 per month

Plus plan:

Up to 1,000 subscribers: $49 per month

Up to 10,000 subscribers: $75 per month

Professional plan:

Up to 10,000 subscribers: $165 per month

Up to 25,000 subscribers: $255 per month

Enterprise plan:

Up to 100,000 subscribers: $1,199 per month

Email marketing is an invaluable tool that all small businesses should be using in their content marketing strategy.

There are many email marketing solutions out there available to online business owners, but we do hope that the choices above will help you to make the best decision for your small business.

Do you need help creating a solid email marketing strategy for your small business? Contact J.D. Scribes for assistance today!

Do you use any of the tools listed above? Tell us your experience with them! You favorite didn’t make the list? Tell us what makes it so great!

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