Did you know more than 200 million small businesses around the world use Facebook’s tools?
Can you guess which tool is most popular?
If your guess was the Facebook Page, you’re right!
The Facebook Page tool gives businesses the opportunity to publish and share their business information at their discretion. In addition, they can give a description of the products or services they offer.
In short, a Facebook Business Page helps businesses connect with potential customers and communities, giving them the chance to increase their online presence, brand awareness, and promote positive word-of-mouth.
If you’re looking to get your small business recognized, here are 10 easy ways to get people to notice your Facebook Page.
Struggling to create compelling content for your Facebook page? Contact us today for solutions!
- Tell your family and friends.
We know you don’t want to be a bother, but in this case, it’s crucial. When jumpstarting your small business page, it’s important you share the good news with your family and close friends. Let them know how your page can benefit them and how their support can be helpful to you.
- Network with like-minded people.
Once you create your small business page, it’s important to network with like-minded people. You can do so by joining Facebook groups that are similar to your page. When you join, be sure to engage with others and participate in discussions. If you remain consistent, people begin to trust you. They will want to know more about your business. You can then lead them to your page and share the information about your business.
- Post new information.
Based on your niche, post engaging information your viewers would like to read or see. By doing so, viewers will be excited to view your page and share it with others.
- Engage with your followers.
Be sure to be open and transparent with your followers. You can do so by asking questions or giving them the opportunity to ask questions through messenger. The questions can be as simple as “What would you like to gain by using our product?”
- Promote contests.
When first creating a Facebook page, you must lure your followers. One way to do so is by promoting contests.
For example, if your business sells natural skin care products, you can set up a contest where you choose a selected winner who will win a bottle of your all-natural lotion. All they would have to do is like your business page, comment on the post, and follow your Instagram page.
- Promote your Facebook page on your business website.
Make sure you attach an advertisement of your Facebook page to your business website, so viewers will know where to find more information about your business.
- Post regularly.
Check your Facebook analytics and see what time people often view your page. Based on what you see, set up an editorial calendar with your viewers in mind.
- Be consistent.
Create a plan and stick to it! Remember, the quality of your content matters more than the quantity of content you are putting out there. It’s better to have great posts a few times a week than daily posts that are lackluster.
- Try all Facebook features.
Outside of Facebook pages, Facebook now offers live videos, stories, and reels, and more, so be sure to try them all out to see what works best for your business.
- Add photos and videos on your Facebook Page.
Alongside your engaging content, be sure vivid photos and videos are involved. Studies have proven articles with images get 94% more views than those without. Videos are a great way to connect with your audience while enhancing your business. One way you could showcase videos is to “Go Live,” which will foster engagement in a behind-the-scenes story or on Facebook.